OVERVIEW
We partnered with one of LA and NY's biggest estheticians, Joanna Vargas, to run an influencer and content campaign for her skincare line.
Seeing how lifestyle content seemed to perform best on her page in the past, we focused our content creation around three different influencers enjoying a spa day with their Joanna Vargas products. We also wanted to create more engaging product photography, so along with simple studio shots, we created dynamic images of models interacting with the products.
RESULTS
IMPRESSIONS: 740,000
IMAGES DELIVERED: 50+
SALE INCREASE: 35%
