QAOS Apparel reached out to us for help launching their brand new clothing line. Their mission was to create grunge street-wear using the Armenian alphabet, a country they felt was unrepresented in the street-wear scene.
We scouted 4 models and a stylist to bring to each of our 7 locations. We made sure each location fit the grunge/abandoned aesthetic the brand was going for. With all the photos and videos done, we finalized their social strategy, planned their feed, and started pre-release posts. Because of the buzz we had formed around QAOS in the week prior, they sold out on their first day of the release.
