We joined Plann, one of the worlds biggest social media marketing tools, for a three month project that started in April. Their main goal was to recreate a social strategy, have new content, and boost their app sales.
To get started, we looked over Plann's past analytics, their best performing posts, and their customer personas. The only social media strategy they had was re-posting random content that was aesthetically pleasing, but didn't engage their audience and support their brand.
We saw an opportunity to help their social media by completely re-doing their strategy. In the next three months, we created six videos a week (to be shared on multiple platforms), created graphics and templates to share tips, news and updates, while still reposting content, but this time, it was content that their followers created.
