HOTEL TONIGHT
OVERVIEW
With the launch of Hotel Tonight’s new and improved app, we wanted to create as much meaningful content as possible, make some noise on social media, but most importantly give our audience a look into how easy traveling can be.
Our creative approach to photos needed to be a mix of lifestyle, but also travel and location. For this, we brought along one of our influencers with over 180k followers. Throughout the creative process, she was our model, and after, she was our promoter.
RESULTS
IMPRESSIONS: 690,000
IMAGES DELIVERED: 50+
APP DOWNLOAD INCREASE: 120% in the following two weeks
